On the first day of this year’s edition of the most prestigious creativity festival – Cannes Lions, Marodi and agency Bruketa&Žinić&Grey, in collaboration with Komunikacijski laboratorij for the project A Story Worth Every Letter, won a bronze award in the Print&Publishing/Innovative and adapted use of Print & Publishing category, making Bruketa&Žinić&Grey the first agency to bring two Cannes Lions to Croatia.
The inspiration for the project stemmed from the fact that the Međimurje traditional folk singing (popevka) was included in UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity in 2018, where it will remain protected as long as it is used. To contribute to the preservation of this folk singing, a limited edition collection of five books titled Međimurje Popevka – A Story Worth Every Letter was created, with each book accompanied by special packaging of Marodi alphabet pasta soup with the exact number of letters from which the song is composed. Moreover, November 28th has been declared the Day of Međimurje Popevka, with activities planned on that day aimed at its protection and preservation.
“We are extremely proud because the Cannes Lion is the highest recognition in the creative world, and by winning it, we have once again proven that being a small country doesn’t mean we can’t achieve great things. This is the first Cannes Lion coming to Nedelišće, and this award shows that with dedication and passion, we can achieve great success. Let this be an inspiration and reminder to all of us to nurture and pass on our cultural heritage,” said Ivo Payer, Creative Director of Bruketa&Žinić&Grey.
The Bruketa&Žinić&Grey agency won its first Cannes Lion in 2021, competing against nearly 30,000 entries, when Untouched by Light, sparkling wine from Radgonske gorice, received a Bronze award for rebranding. Untouched by Light is a project where Bruketa&Žinić&Grey and Radgonske gorice created a completely new product instead of traditional advertising, aiming to position this winery on the global market. It is the world’s first sparkling wine produced, sold, and tasted entirely in darkness, in response to scientific research confirming the negative impact of light on wine aromas, especially on sparkling wines.
The Cannes Lions is the world’s largest creativity competition in marketing communications, with over 26,000 entries just this year, and the Cannes Lion award is considered the most prestigious in the industry.
In addition to winning two awards, Bruketa&Žinić&Grey has had five projects reach the finals of the competition, which is also a significant achievement given the enormous number of entries received each year.
The aforementioned Untouched by Light was shortlisted in the Creative B2B category in 2022, when there were more than 25,000 entries. In addition to success at Cannes Lions Festival, Untouched by Light also won Gold at the Art Directors Club of New York competition and Best of Discipline at the same competition, Silver at the London International Awards, Bronze at the Cresta Awards, High Design Quality at the Red Dot Awards, Bronze at the Brand Impact Awards, and numerous awards at regional professional competitions.
The “Brigometer” measuring the concerns of Croatian citizens also secured its place in the finals of the Cannes Creative Data category that year and won two awards at The Drum Out Of Home Awards competition, Gold and Silver at MIXX Europe, Gold at Graphis Advertising, two Silvers at BalticBest competition, and two Bronzes at the Kyiv International Advertising Festival. It also reached the finals of the Cresta Awards and two different categories of the Art Directors Club of New York competition, as well as the Campaign Tech Awards.
The more a book is used, the more hope it holds for the Adris Foundation 2017 was a finalist in the Cannes Book Design category that year, when there were more than 40,000 entries. In addition to Cannes, the American Institute of Graphic Design included it among the 50 best-designed book covers in the world, and it received the Wooden Pencil award from D&AD, won an award at Design Week, Silver and Bronze at the Golden Drum, and Silver at the Croatian IdejaX competition.
The annual report for Adris Group – Faces 2009 was a finalist in the Cannes Annual Report category, with over 22,000 entries at the festival that year. Above all, this report also won Silver at the Graphis Annual Reports, the Graphics Award at the Good Design competition, and reached the finals at the International Advertising Cup and Golden Drum competitions.
“The Cookbook You Need to Bake Before Use – Bake and Tell” was also a finalist in the same category a year prior, with more than 28,000 entries. This unique cookbook won the main prize at Cresta, Gold at the London International Awards, High Design Quality at the Red Dot Awards, Gold at the International Design Awards, Gold World Medal at the New York Festivals, Gold at the EPICA Awards. It was awarded the Award of Excellence by Communications Arts and also won Silver at the CLIO Awards, Silver Bell at the Festo competition, Merit Award at the Art Directors Club of New York competition, and numerous other international and regional awards.
