Marketing team of Konzum Bosnia and Herzegovina recently used their private social networks to tease the arrival of cute plush toys called Zdravoljupci (originally the Goodness Gang) in Bosnia and Herzegovina, and now we have the official confirmation that these fruit and veggie plushies will soon appear in Konzum stores across Bosnia and Herzegovina, along with the accompanying campaign across TV and digital channels.
These toys are in the center of the campaign promoting healthy eating in children, and the latest example we could see in our region was last year on the Croatian market, also thanks to Konzum there.
Today, thanks to the Konzum BiH, for the first time these plushies are also in BiH, and the supporting campaign starts today with the teasers.
The toys absolutely conquered the market of the neighbouring state, and won the hearts not only of youngsters, but their parents as well, and the best proof of their success is that over 500,000 of these plush toys were sold in Croatia, 67% above plan. These figures brought the campaign in Croatia the Gold Effie award last Friday at the Days of Communication festival in Rovinj.
In the short clips below, we are introduced to Banana Beti, Patlidžan Tobi, Pear Keli, Brokula Roko, Jagoda Lola, Carrot Maki and Garlic Oli, who announce the continuation of the project, which will really pick up on April 8, with new spot of the campaign, and when the plush toys will hit the shelves in Konzum stores across Bosnia and Herzegovina.
Owner of the Zdravoljupci license is the company TCC (originally The Goodness Gang). We will write more about the campaign in Bosnia and Herzegovina soon.
