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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

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  • Tema sedmice
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    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

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    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Zdravoljupci once again bring joy to kids in homes for children without parental care in Bosnia and Herzegovina

Konzum has implemented a significant donation for four homes for children without parental care in Bosnia and Herzegovina

31/05/2019
in News
2 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

As we wrote in our earlier articles on the Zdravoljupci campaign, conducted by Konzum BiH, as the campaign nears its end the company has once again brought joy to kids with its plush vegetables and fruits, which visited the children’s homes in four cities in Bosnia and Herzegovina, delivering more than 2.5 tons of fresh fruit and vegetables.

The donations were delivered to the children’s homes: Bjelave in Sarajevo, Nada Vranješević in Banja Luka, Majčino Selo in Medjugorje and the Children’s Home in Tuzla. The donations are realized from part of the proceeds earned through this highly successful campaign that is about to end.

According to Konzum, given that Zdravoljupci is a project intended to youngsters, through a humane guest they wanted to give a special place in this project to the children without parental care who live in the children’s homes in the four BiH cities. In a very emotional encounter with the representatives of Konzum, the little ones, through joy, laughter and curiosity, imbued a very strong emotion in the whole story.

“We are very happy and proud because we have made the Zdravoljupci project memorable through its humanitarian character as well. Back at the beginning of April, when Zdravoljupci arrived to the Konzum shelves, we announced that we would allocate part of the sales proceeds to help homes for children without parental care. With these donations, we want to enrich and make healthier meals for 270 children growing up in children’s homes, providing additional quantities of different types of fresh seasonal fruits and vegetables. We have visited the children’s homes in Banja Luka, Tuzla, Medjugorje and Sarajevo, and I can say that we are still overwhelmed with emotions,” said Haris Arnautović, head of marketing service at Konzum BiH.

Children’s homes thanked Konzum for their show of care, especially appreciating that they shared the success with their wards. They also added that donations of healthy food items are always welcome as they care for children who are still growing and developing.

Tags: Bosnia and HerzegovinaKonzum BiHTCC Global
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