As we wrote in our earlier articles on the Zdravoljupci campaign, conducted by Konzum BiH, as the campaign nears its end the company has once again brought joy to kids with its plush vegetables and fruits, which visited the children’s homes in four cities in Bosnia and Herzegovina, delivering more than 2.5 tons of fresh fruit and vegetables.
The donations were delivered to the children’s homes: Bjelave in Sarajevo, Nada Vranješević in Banja Luka, Majčino Selo in Medjugorje and the Children’s Home in Tuzla. The donations are realized from part of the proceeds earned through this highly successful campaign that is about to end.
According to Konzum, given that Zdravoljupci is a project intended to youngsters, through a humane guest they wanted to give a special place in this project to the children without parental care who live in the children’s homes in the four BiH cities. In a very emotional encounter with the representatives of Konzum, the little ones, through joy, laughter and curiosity, imbued a very strong emotion in the whole story.
“We are very happy and proud because we have made the Zdravoljupci project memorable through its humanitarian character as well. Back at the beginning of April, when Zdravoljupci arrived to the Konzum shelves, we announced that we would allocate part of the sales proceeds to help homes for children without parental care. With these donations, we want to enrich and make healthier meals for 270 children growing up in children’s homes, providing additional quantities of different types of fresh seasonal fruits and vegetables. We have visited the children’s homes in Banja Luka, Tuzla, Medjugorje and Sarajevo, and I can say that we are still overwhelmed with emotions,” said Haris Arnautović, head of marketing service at Konzum BiH.
Children’s homes thanked Konzum for their show of care, especially appreciating that they shared the success with their wards. They also added that donations of healthy food items are always welcome as they care for children who are still growing and developing.
