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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Žarko Sakan at FuckUp Night: If you don’t fail, you have no chance of progress. You have to fight and feel the storm to gain strength and experience

We found out that “Success comes when you Nail the Fail”

20/03/2018
in News
2 min read
Žarko Sakan at FuckUp Night: If you don’t fail, you have no chance of progress. You have to fight and feel the storm to gain strength and experience

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Photo: Žarko Sakan at FuckUp Night

After the successful first edition of the Advertising Fail Stories FuckUp Night, which was held in November last year, professionals from the advertising industry came together for the second time to sincerely share their personal and agency failures in front of the audience at the Playground Innovation Center which was once again packed to capacity.

Žarko Sakan from the New Moment agency opened the night with his emotional private-business story of how it feels when you take over a company worth 25 million and with 250 employees overnight, when your great work wins a Titanium Lion in Cannes, although you never expected it, and how it feels when you really expect it, but then you fail. “Everyone around us expect us to be experts in many things, while marketing agencies have a task to either increase the sales or strengthen the brand for clients. So I learned that I should never play on a single card, and to embrace every failure. If you don’t fail, you have no chance of progress. You have to fight and feel the storm, and the more you have that, the more experienced and stronger you’ll be,” Žarko concluded.

 

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Žarko Sakan at FuckUp Night: If you don’t fail, you have no chance of progress. You have to fight and feel the storm to gain strength and experience 1
Žarko Sakan at FuckUp Night: If you don’t fail, you have no chance of progress. You have to fight and feel the storm to gain strength and experience 2
Žarko Sakan at FuckUp Night: If you don’t fail, you have no chance of progress. You have to fight and feel the storm to gain strength and experience 3
Žarko Sakan at FuckUp Night: If you don’t fail, you have no chance of progress. You have to fight and feel the storm to gain strength and experience 4
Žarko Sakan at FuckUp Night: If you don’t fail, you have no chance of progress. You have to fight and feel the storm to gain strength and experience 5
Žarko Sakan at FuckUp Night: If you don’t fail, you have no chance of progress. You have to fight and feel the storm to gain strength and experience 6

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The organizers also hosted the first speaker outside of Serbia, Miloš Milošević, CEO of Fleka Design studio from Montenegro. “We didn’t have time” is one of his many FuckUps, Miloš says. This fail was related to the burning desire for realization, which resulted in the failure to see the big picture of the market in which this idea was implemented. In order to prevent that others go through the same, he said they must always take the time and pause, look at things from multiple angles and consider all options, and added that FuckUps are a great school in all of this.

Janko Pavlović, creative director of Havas Adriatic, presented in a picturesque way the fail with the functions in his agency, and their serious roles when making important decisions that reflect both the agency and the team. In this case, it was an exhausting break of “playing” according to the client’s opinion, which inevitably affected the trust and eventually further cooperation. “To be enchanted by an idea is not enough, nor is it the essence in business. Work has to be done properly – or you shouldn’t start it at all,” Janko said in the end.

Based on the public’s reactions, it is obvious that the marketing industry is thirsty for events like this, which is an additional wind in the sails of the organizers who implement it – the agency for integrated marketing communications DNA Communications and the Center for Development of Technological Entrepreneurship and Innovation ICT Hub. Next FuckUp Night can be therefore expected in a couple of months.

Tags: DNA CommunicationsFleka Design StudioFuckUp NightHavas AdriaticICT HubNew MomentŽarko SakanŽarko Sakan
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