Photo: Žarko Sakan
The Eurobest Award is the seventh in a series of awards won by the Button for Help work. After winning the Cannes Lion, four awards at the Golden Drum in Portorož, including the Grand Prix of the festival, and an award at the Epica festival, New Moment Belgrade on Thursday evening in Antwerp, at the Eurobest awards ceremony, received the silver award in the category Outdoor.
Project Button for Help, made for the Red Cross of Serbia, offers an effective solution to the problem of human trafficking passing through Serbia.
Žarko Sakan, President of the New Moment, said on that occasion:
“The heart of our company is creativity. Ideas and people from our region are equally talented as colleagues from large markets. We would like to present the Balkan creativity worldwide. For three years in a row we have great success at international festivals. Eurobest award concludes another highly successful creative season for New Moment. This award is the result of thirty years of work, of belief that you best see with your heart and that ideas are all around us. We won prizes at all major global festivals and have shown that agencies from small markets can make results on the global creative scene. The great success of this year inspires us to create further and to shoot for the stars. I hope that our successes will motivate colleagues from the region and show that it’s possible to make a success in the global marketplace.”
“New Moment has once again proved that it’s among the best in Europe. Once again we put Serbia on the world map of creativity. At the same time, this is a message for all of us to invest more in humane projects of advertising, that will make Serbia and the entire Balkans a better place to live in,” said Dušan Drakalski, regional creative director of New Moment.
Eurobest Festival selects the best works in 14 different categories, each with a jury consisting of top experts in communication and creative personalities of international stature. Each year, the festival moves to another European city. This time, Eurobest was organized in Antwerp, Belgium, where the awards ceremony for the best projects in 2015 was also held.
