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  • Vijesti

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    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

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  • Tema sedmice
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    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

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    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

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    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

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    Price of Hate

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

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    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

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Zaječarsko beer launches national campaign: Let’s Open the National Museum Together

With each purchase of the limited edition of cans, consumers across Serbia will contribute to the raising of funds necessary to complete the works on renovating the National Museum in Belgrade

12/02/2018
in News
2 min read
Zaječarsko beer launches national campaign: Let’s Open the National Museum Together

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Source: BIZLife

As a brand with a long tradition and heritage, Zaječarsko beer will donate to the National Museum in Belgrade a dinar of each specially-designed can of beer sold in the period from 1 February to 15 June, 2018.

During this period, Zaječarsko beer cans changed their looks to take on the visuals of four art pieces: Portrait of Vuk Karadzic by Dimitrije Avramović, Miloš, Marko and Vila by Paja Jovanović, Motive from Šid by Sava Šumanović and Tree in the Forest by Nadežda Petrović.

“We are proud that Zaječarsko beer, together with its consumers, will make an important contribution to the completion of works on the renovation of the National Museum as an institution of outstanding national and cultural significance. We look forward to the opening of the Museum after 15 years, so that all the inhabitants of Serbia, as well as many tourists, will have the opportunity to visit the institution that nurtures our rich cultural heritage,” said Jasmina Trijić, senior brand manager of Zaječarsko beer.

The National Museum was founded in 1844 with the aim of “gathering all the artifacts in one place and keep them for posterity” in one place, as stated in the founding act of this institution, which is largely closed for repairs since 2003.

“The basic necessity is that the restoration of the National Museum creates the conditions for the permanent preservation and contemporary presentation of cultural goods, that is to achieve the functional, organizational and technical upgrades of the building and the creation of additional space for basic activities, especially exhibitions and communication with the public. The main goal is the transformation of the museum, and the change of the narrative of its setting according to professional standards,” said Bojana Borić Brešković, director of the National Museum.

In the following months Zaječarsko beer will organize numerous promotional and educational actions throughout Serbia with the aim of gathering funds for the completion of works and further raising of public awareness of the importance of the four artworks of exquisite Serbian painters.

Tags: DesignNational MuseumpackagingZaječarsko
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