Source: BIZLife
As a brand with a long tradition and heritage, Zaječarsko beer will donate to the National Museum in Belgrade a dinar of each specially-designed can of beer sold in the period from 1 February to 15 June, 2018.
During this period, Zaječarsko beer cans changed their looks to take on the visuals of four art pieces: Portrait of Vuk Karadzic by Dimitrije Avramović, Miloš, Marko and Vila by Paja Jovanović, Motive from Šid by Sava Šumanović and Tree in the Forest by Nadežda Petrović.
“We are proud that Zaječarsko beer, together with its consumers, will make an important contribution to the completion of works on the renovation of the National Museum as an institution of outstanding national and cultural significance. We look forward to the opening of the Museum after 15 years, so that all the inhabitants of Serbia, as well as many tourists, will have the opportunity to visit the institution that nurtures our rich cultural heritage,” said Jasmina Trijić, senior brand manager of Zaječarsko beer.
The National Museum was founded in 1844 with the aim of “gathering all the artifacts in one place and keep them for posterity” in one place, as stated in the founding act of this institution, which is largely closed for repairs since 2003.
“The basic necessity is that the restoration of the National Museum creates the conditions for the permanent preservation and contemporary presentation of cultural goods, that is to achieve the functional, organizational and technical upgrades of the building and the creation of additional space for basic activities, especially exhibitions and communication with the public. The main goal is the transformation of the museum, and the change of the narrative of its setting according to professional standards,” said Bojana Borić Brešković, director of the National Museum.
In the following months Zaječarsko beer will organize numerous promotional and educational actions throughout Serbia with the aim of gathering funds for the completion of works and further raising of public awareness of the importance of the four artworks of exquisite Serbian painters.
