One Australian awards show, The Stars Creative Showcase organized by Melbourne Advertising and Design Club, has launched its promotional campaign, created by agency Cummins & Partners, which drew inspiration from the last year’s award winning campaign “Meet Graham”, the only human designed to survive a car crash.
Now, the Australian agency has imagined a human that can withstand the stress of working in the advertising industry, and the result is quite entertaining. According to the campaign, a human that is fit to endure the hardships of the advertising industry, or “Grant” in this case, is a person with thick skin and special ears that “filter conflicting opinions”. He even has an extra liver for the excessive drinking induced by stress, and a “removable spine” to help deal with clients.
“Meet Grant” was directed by Armand de Saint-Salvy from the production house Thirteen & Co. The award show is set to take place early next month.
Just as a reminder, check out the original, “Meet Graham” spot below.
