Source: Marketing magazin
Similar to last year’s launch of Cockta‘s Black Tonic, Atlantic Grupa will once again introduce Cockta’s brand new visual identity first to its best ambassadors – its employees. The motivational-educational event was organized in Portorož, in a former salt warehouse, for more than 930 employees in the Atlantic Grupa who work with Cockta every day.
Back to the roots
“The new identity is the result of deliberate strategic decision because we have to follow the trends and attract the attention of young people who represent consumers of the future,” reads the statement from Cockta. Inspiration for the new design of this beverage, the recipe for which was developed back in 1953 by Emerik Zélinka, was drawn from its roots. Blue color followed Cockta marketing since its first presentation 65 years ago.
“We respect the tradition and therefore we have included in the new visual identity the collage of all the previous identities with which Cockta engaged its consumers, each of which was advanced in time and left its stamp. In such a way, Cockta connects with those who kept their authenticity, same as the brand.”
The new slogan, Your Cockta. Your Thing!, is Cockta’s gift to those who live their own “thing”, and courageously show the world who they are.
