The Young Lions by Cannes competition, which is held within the Branding Conference in Sarajevo, has officially started today as young creatives entered the room in which they will spend the next 24 hours devising groundbreaking projects.
A record number of young creatives, PR and digital experts, divided in 10 teams, will test their skills this year. They are faced with a unique challenge: they have only 24 hours to answer a brief set before them by UNICEF, and they must do it completely cut off from the outside world and their mentors.
The competition ends Thursday (May 30) at 11:00 h, and as for who will win the Grand Prix, a trip to Cannes, accommodation and five-day adventure at the world’s biggest advertising festival, with a combined value of €5,000, we will find out at the 9th Branding Conference, on May 31, at the Museum of History in Sarajevo.
