Can Raiffeisen Bank’s favorite communication platform last for another season and continue to work? Can another one in a series of load ads attract the user’s attention and stay in memory for more than thirty seconds? Can it..? Yes it CAN!
Raiffeisen Bank’s new “PAUZA” (“Break”) loan comes with a series of fantastic advertising miniatures. The director Raša Andrić, in his recognizable style, brings together and leads a great acting team, creating a warm, fun look at cash loans, all according to the idea of McCann Beograd’s creatives.
Raiffeisen Bank’s ambassador, Jelena Gavrilović, presents the new loan service to Dragan Jovanović and other stars that we will not reveal right now. These are lavish, striking characters, engrossed in their everyday lives, practical and spiritual needs, desires and habits. Jelena listens to all their wishes and dilemmas, she understands them, even when they seem quite incomprehensible. She cleverly helps them, just like the Raiffeisen Bank does with their offer, because all of us sometimes only need a little break.
Creatives: Dubravka Petrović, Sandra Stojanović, Marko Marković, Lidija Milovanović, Kristina Jovanović
Accounts: Jelena Lešević
Creative Director: Jana Savić Rastovac
Strategic planner: Marija Stošić
Production: Emote Production
Director: Raša Andrić
