Source: Adweek
WPP has made good on a promise it made in September to launch a next-generation global brand agency comprised of five of its consultancies and design shops by January.
The holding company has opened the doors of Superunion, which combines WPP’s Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT. The agency said in a statement it comes to market with a network of 750 employees stationed across 23 offices in 18 countries, client billings in excess of $100 million worldwide and a client roster that includes Diageo, FIFA, Ford, Bank of America, Merrill Lynch and Vodafone.
“The world needs creative solutions to stimulate growth in a way that traditional approaches alone cannot achieve, which is why we have formed Superunion,” said Jim Prior, global CEO at Superunion.
He added that “creativity has to be applied at the center of the business, where it can affect things like innovation, product and service, recruitment and retention, culture change, people’s experience of the brand, and the driving purpose of the organization.”
