Source: TheGuardian, TheDrum
Holding company WPP has announced its plans to shut down or merge almost 200 offices worldwide, which will see a cut of 3,500 jobs in the process of restructuring the business with a workforce of almost 140,000 worldwide.
WPP has announced they would refocus on their roots, creativity, saying they would hire 1,000 creative staff, which means the net job losses in this restructuring would be 2,500.
The restructuring, spearheaded by new WPP CEO Mark Read, will also come with accompanying rebrand, handled by Jim Prior, who leads the branding agency Superunion formed following a merger of five of WPP’s top agencies this year, and Landor chief Jane Geraghty.
The new augmented look is designed to play in varying environments and colour palettes to show how the agency network can adapt to clients and industry challenges.
Accompanying the creative is a new website that looks to showcase the group’s digital expertise and offer up a hint of what it can provide for clients. It is describing itself as a “creative transformation” company.
