Drugi jezik na kojem je dostupan ovaj članak: Bosnian
The future-oriented conference, Future Tense, will be held on October 2 in Zagreb, and the world’s leading futurologists will reveal how we will live and work in the future. Morgaine Gaye, Gerd Leonhard, Aric Dromi, and David Birch are the futurologists who will present their vision for the future at Lauba, the home of people and art, and after their inspirational lectures, the CEO Future panel will be held where the chairmen of several big companies will discuss the possibilities of application of these forecasts in business models.
The conference is organized by the Komunikacijski Laboratorij agency, and on the occasion of the conference the owner and manager of the agency Manuela Šola, said: “Future Tense is the original project of the Komunikacijski Laboratorij, aimed at presenting the forecasts of world’s leading futurologists for the business community in Croatia, as well as to highlight the importance of thinking about the application of such forecasts in business. Our desire was to move away from the usual themes and to encourage an active reflection on the future of business, both among the chairmans of large companies, small businesses and public administrations. At the conference, we will present topics that will be relevant to all of them.”
The Future Tense conference will present general future forecasts, but will also include specific topics such as smart cities, food industry predictions, and the development of new payment methods. On that track, part of the registrations for the Future Tense Conference will be available for purchase using cryptocurrencies: Bitcoin, Ripple and Ether.
The importance of introducing predictions of futurologists has been recognized by the Croatian business community as well, first and foremost Vipnet which is the general sponsor of Future Tense, and Addiko Bank, IN2, Zvijezda and ALD Automotive who have decided to partner with the conferemce. General media sponsor is Nova TV, and the conference will also have media support of Yammat FM and Europlakat.
“Nova TV is the leader in terms of ratings and business, but also in the field of tech innovations. We set the trends in the domestic market and we always think about new, more innovative ways of delivering content on all of our platforms – both television and digital. Futurology in a broader sense, including the future of the media, is an important topic for our business, but also for the Croatian economy as a whole. That is why we are happy to support this conference and hear the forecasts of the world’s foremost experts from the field of futurology,” said Dražen Mavrić, CEO of Nova TV.
A special, futuristic sign of the Future Tense conference comes in the form of its visual identity specific to its digital version. The visual identity of the conference is a generative animated logo – bot. The bot’s design in unpredictable, it is created in real time, and depends on communication on Twitter related to the topics of the conference. The bot is generated out of two points representing humanoid eyes. The changes in its appearance represent a mental process of creating a vision; contemplating as well as discarding ideas about the future and a constant active search of the right questions and answers.
Many companies on the international level have employed services of futurologists as consultants, especially in the risk management process. Futurologists create predictions based on a number of analyses, and they find insights about what kind of changes should happen in order to achieve desired states or events in the future.
For more information about the conference, visit http://futuretense.eu