Agrokor again brings the biggest global licenses to the territory of the whole region. From 25 August to 19 October, Agrokor is running the big Disney loyalty program for kids, involving the largest regional chains Mercator, Konzum, Idea and Roda.
“This is the fourth large loyalty program for kids for the holding company, which is being launched on the eve of the new school year. We’ve always made sure to reward our customers with the most current licenses for a particular period. After the Smurfs, HelloKitty, Teenage Mutant Ninja Turtles and Sponge Bob, we are now bringing joy with the currently most popular and strongest licenses, Frozen and Star Wars, which are expected to be even more successful. Every year we try to give our customers more value, and bring satisfaction to our youngest customers,” Agrokor said in the statement.
Disney loyalty program sounds interesting for the adult collectors as well, so it’s not hard to imagine the joy it will bring to the youngsters.
Combining Frozen and Star Wars, the company made sure different tastes are met. Adults and children can play board games and have fun in the adventure of snow kingdom or the starry galaxy! Agrokor thus wants to at least briefly take the children away from computers and remind them of the beauty of social games.
In terms of communication, the project was done in 360 degrees, and covers all advertising channels. During the program, various events on the theme of Frozen and Star Wars will be held. But what Agrokor is most proud of is the flawless Store experience. Throughout the retail network, throughout the region, shops are almost transformed into snowy kingdom of Frozen or a Star Wars galaxy. Real size characters and a bunch of thematic content shows that shopping can most certainly be enjoyable and different. Agrokor continues to reward the loyalty of its customers with original and innovative ideas in which the customer always feels special.
