- Elon Musk Announces: X Has Been Acquired by xAI in $45 Billion
The transaction could bolster the value of the social platform, which has declined since Musk’s 2022 acquisition in light of reduced ad spend
Elon Musk-owned xAI has acquired X.
Musk claimed that the deal values xAI at $80 billion and X at $33 billion – or $45 billion minus $12 billion in debt.
Since acquiring X for $44 billion in 2022, X’s valuation has declined by 72%, according to a December report from Fidelity.
Now that X has been acquired, what does the deal mean for CEO Linda Yaccarino?
X, formerly Twitter, has been acquired by xAI, Elon Musk’s public-benefit AI corporation and the maker of AI chatbot Grok.
Musk, who bought the social platform in 2022, announced the deal in a post on X Friday afternoon. “xAI has acquired X in an all-stock transaction,” the billionaire wrote.
He added in his post: “xAI and X’s futures are intertwined. Today, we officially take the step to combine the data, models, compute, distribution and talent.”
- Halo Top Ice Cream Touts Self-Care in Its Biggest Return to National Advertising
The work comes from new AOR Digitas Chicago, as the better-for-you brand launches its first mix-in flavors
Potpis za sliku Halo Top ice cream launches the most significant marketing effort in its history with new agency of record, Digitas Chicago.
Halo Top, after sitting out the national advertising game for the past three years, returns with a new agency, products, and campaign, touting its better-for-you positioning with an indulgent, self-care twist.
The premium ice cream brand, now part of privately-held Wells Enterprises and sibling to Blue Bunny, continues to emphasize its lower-sugar, lower-calorie bona fides, along with its protein content, hitting on several currently hot food trends at once.
The first work from newly named agency of record, Digitas Chicago, drops a new tagline, “ice cream like never before,” anchoring an ad investment that’s “significantly larger” than any effort in the brand’s past, per Ryan Roznowski, director of brand marketing.
- Disney Is Unveiling Its Huge Bet on Women’s Sports Ahead of Upfronts
Disney wants to show its commitment to women’s sports beyond Women’s History Month. Ahead of the upfronts, Disney Advertising executives have teamed up to show their ongoing support for women’s sports and lure advertisers to the game.
- EXCLUSIVE: Omnicom Clients Can Get $200K Value Boost for Advertising on X, Leaked Docs Show
Leaked documents obtained by ADWEEK reveal that X is sweetening the deal for Omnicom clients to advertise on the Elon Musk-owned social platform. Those clients can receive discounts in the thousands of dollars, as well as hundreds of thousands of dollars in added value from investing in X.
Clients who did not spend on X in 2024 are offered 50% in added value, up to $200,000, for their investments on the platform during Q1 of 2025, according to a document called “OMG | X 2025 – 2026 Global Strategic Partnership.”
