Radim Malinic, founder of the London-based creative studio Brand Nu and one of the most recognizable names on the contemporary European creative scene, will be one of the headline speakers at this year’s Branding Conference, taking place on September 18 at the Zetra Olympic Hall under the slogan “Brand New Control.”
Malinic belongs to a generation of creatives who successfully merged design, branding, publishing, education, and creative business into a distinctive authorial approach that extends far beyond the boundaries of the traditional marketing industry. His books are read by creative communities around the world, his TEDx talks have accumulated hundreds of thousands of views, while his podcast “Daring Creativity” is listened to by audiences in more than 160 countries.
Throughout his career, he has spoken at some of the world’s most influential creative platforms, including Adobe Max, OFF, and FITC – conferences that gather leading names from the global creative and design industries.
His arrival in Sarajevo comes at a moment when the communications industry is undergoing major transformation under the influence of AI tools, automation, and changing audience consumption habits, making the question of brand authenticity and distinctiveness more important than ever.
The focus of his presentation at the Branding Conference will be precisely how brands today can build communication that functions not only through attention and algorithmic visibility, but through clear creative value and long-term relevance.
Organized by Via Media, the Branding Conference has for years brought some of the most relevant regional and international names from the worlds of marketing, communications, and the creative industries to Sarajevo, positioning the event as one of the region’s leading platforms for the exchange of ideas and industry trends.
Early Bird registrations are available through the conference’s official website.
