How can digital transformation and artificial intelligence improve everyday business processes, and what role does technology play in the professional presentation of leaders? These were the topics discussed by female directors, board chairs, and board members from companies across different industries at an event organized by Woman.Comm Club and Canon.
The event brought together two aspects of modern business: the use of new technologies to increase efficiency and the importance of visual identity in professional communication. Alongside the presentation of digital solutions, participants had the opportunity to exchange experiences on the challenges of managing companies and the possibilities of applying new tools within their own organizations.
Angelina Vučković, Director of Canon CEE Rep.Office Belgrade & Area Manager B2B Adria, spoke about digital transformation and technological solutions. During her presentation, she introduced part of Canon’s portfolio designed for business users, focusing on solutions that can contribute to optimizing work processes, digitalizing business operations, and developing new business models.
Although Canon is primarily known to the general public for its photographic equipment, the company also develops technological solutions for business and educational environments. This aspect of its operations was the focus of the presentation, along with a discussion on how companies can identify the need for digitalization and select appropriate solutions.
“We are all aware of the rapid changes taking place, not only in business but also in our private lives. The impact of AI is present across all areas of business, particularly in the optimization and digitalization of processes. Today, real success lies in recognizing a need, responding appropriately, and offering the right solution to help the user. I am glad to have been in the company of successful and capable women who are very aware of these changes, as well as the solutions that can contribute to improving business operations,” said Vučković.
The second part of the event was dedicated to photography and its role in building a professional identity. The workshop was led by Enida Kajević, who discussed with participants the importance of high-quality business photography and how visual presentation contributes to professional communication. Using Canon equipment, participants had the opportunity to take their own profile photographs.
The event took place at Studio Soba, where discussions about business experiences, technological changes, and opportunities for future collaboration continued after the presentation and workshop.
For Woman.Comm Club, which brings together women from business and communications, events like this provide an opportunity to connect female leaders from different industries, exchange knowledge, and address topics that influence the development of their companies. This collaboration with Canon placed the practical application of technology at the center, from the digitalization of business processes to professional photography.
