Pop-up ads typically aren’t used as fodder for music videos, but Wieden+Kennedy has cleverly used the loathed ad medium in an interactive music video for Alaskan band Portugal. The Man.
The music video is for the song ‘Rich Friends,’ one of the songs off of the band’s latest album. Starring ‘It’s Always Sunny in Philadelphia’ actor Glenn Howerton, the video uses faux pop-up ads to tell the story of a relationship that, while seemingly perfect from the outside, is actually a living hell.
Below you can view the YouTube version of the video, but for the full interactive experience go to chardonnayandadderall.com and watch and interact with the video there.
Max Stinson and Erik Fahrenkopf, creative directors at Wieden+Kennedy, came up with the idea for the tongue-in-cheek video.
“It’s been fun interrupting people’s favorite shows with our commercials, but we thought that there had to be other art forms we could ruin with ads,” the duo said in a statement.
“With a music video, only one thing matters: making shit people actually want to watch. As advertising agencies stumble towards a new way of working, this video has been a refreshing reminder to always keep your eye on the audience,” added Jason Kreher, creative director of publishing for Wieden+Kennedy.
