After 20 years of working at Coca-Cola HBC Adria, Ivica Skočić is the new director of the creative agency McCann Zagreb. Throughout his career, Skočić has demonstrated skills and expertise in marketing and sales, proving that through market synergy, marketing is a key component of effective sales and customer support. Skočić has experience in leading large teams, developing people, and implementing various business development projects. Known for transforming opportunities into sales revenue and increasing brand recognition, as well as his focus on talent development, Skočić brings a fresh vision for McCann Zagreb.
“I am very excited about this challenging step in my career, and I am confident that together we will shape a promising and successful future for McCann Zagreb. My goal is to create a motivated, empowered, and agile team of professionals driven by results and ready to provide solutions for every problem and opportunity. Our ambition and common goal is to make McCann Zagreb the first choice for our clients and partners in growth,” announced Ivica Skočić.
“We are proud to welcome Ivica to the helm of our McCann Zagreb agency. We are confident that his experience and enthusiasm will further drive and strengthen our position in Croatia, as well as our network of representatives in the SEE region,” said Jan Vlcek, Director of Investments at Across Media Holding, owner of McCann Zagreb.
McCann Zagreb is part of the global McCann Worldwide network of agencies, operating in over 100 countries and part of Adriatic Advertising, owned by Slovakia’s Across Media Holding. McCann has been successfully operating in Croatia for 34 years, earning numerous awards and recognitions for its work. The agency specializes in providing creative and strategic solutions, pushing the boundaries of Croatian and regional advertising.
