Drugi jezik na kojem je dostupan ovaj članak: Bosnian
How many times have you found yourself wasting your precious time with senseless waiting in a line?
Intesa Mobile is the latest service to be launched by Intesa Sanpaolo Bank Albania and their first advertising campaign from the collaboration with McCann Tirana.
It focuses on the importance of our time, as an expression of freedom, by creatively showing the other side: waiting in line as a waste of time. Such a simplistic idea immediately connects with the audience, by showing that familiar feeling of waiting in line and contemplating about the many different ways you could spend your time more usefully. A different visual approach was developed for the campaign, making Intesa Mobile stand out from the usual mobile banking communication. To promote Intesa’s newest service, a comprehensive integrated campaign has been developed: online video, print ads, OOH, posters & leaflets, branches branding, radio spot, online banners, etc.
The campaign embraced digital media as the main media channel by creating web-only content in the form of captivating videos.
The videos place viewers in a guessing game, prompting them to action in order to reveal the whole picture, while subtly illustrating the main benefits of the Intesa Mobile app. This form of activation was purely designed to highlight and emphasize up to four main benefits of the Intesa Mobile Banking.
Structure of the activation
- The video shows a group of four people waiting in line (this solution is based on the creative concept of the campaign “with Intesa Mobile you don’t have to wait in line anymore”).
- Users are asked a question, prompting them to select one of the characters.
- The question was designed to connect directly with one of the benefits.
- Through specific hints the character gives user clues about the correct answer.
- If the user’s guess was incorrect, a message is displayed prompting him/her to try again by returning to the initial video.
- If the user’s guess was correct, a video is displayed giving away information about the specific benefit of the service.
Videos links:
Utility bills:
Wire transfers:
Check your balance:
Speeeeed:
Agency’s team:
Gazmend Pinjolli – Senior Art Director
Flonia Vasia Gjollma – Art Director
Irson Aliaj – Senior Graphic Designer
Alma Avllazagaj – Account Director
Elvin Civici – Account Manager
Energita Cekrezi – BTL Manager