Podravka’s Fant has been one of the favorite spice mixes for food preparation for generations, enriching everyone’s culinary skills, reducing meal preparation time, and guaranteeing the perfect flavor of the dishes. Fant is a brand that has an idea for a meal every day, and along with the traditional assortment, Fant also has a great selection of modern dishes.
“Fant spice mixes enrich culinary art, make cooking easier and significantly shorten the length of cooking. The fact that consumers have recognized Fant as an ‘ally’ in cooking is also confirmed by the fact that it is the leading brand of food flavoring in the Adriatic region. Recognizing the trends and listening to the needs of our users, we have rounded up a line of Fant mixes with new, modern assortment with recipes that do not contain added flavor enhancers, and we redesigned the well-known Fant mix for traditional dishes,” said Marinka Akrap, Corporate Marketing and Communications Director in Podravka.
A new communication platform for Fant recently rolled out, based on the creative concept of Real Group agency, and directed by Maro Pitarević. How to present a brand that almost everyone knows and how to bring it closer to those who have not discovered it yet? With a new campaign that answers the question: Can you buy experience and time?
“This campaign is exactly what Podravka and Fant need: simple and straight! Can you buy experience? Can you buy time? No, unless you have the fantastic Fant, which makes it possible. A series of short commercials in which protagonists who are inexperienced or don’t have time to cook super meals still succeed in that, because they have Fant. And all this is underlined with the iconic and recognizable Fant’s sound signature. Perfect. As a director, it was key to me to show something contemporary and easy. These short commercials leave little space to show quickly and simply for whom Fant is, and what it promises. And you can thank Igor Vukovic for wonderful camera work,” said Maro Pitarević, creative director for Podravka and director of the production project.
The TV campaign was filmed in Zagreb on two locations with Val production company, and the Real Group launched the campaign featuring four spots for fantastic fine dishes. The videos will be seasonally exchanged, and you can watch the campaign on the Youtube channel of Podravka.
