Wish Unlimited, it just might come true

This year Vip Mobile celebrates 10 years in Serbia. To celebrate this anniversary, Leo Burnett Belgrade and Vip Mobile brought to life one, as they all say, special and dear project.

They conducted a big phone survey in which Vip operators talked to the most loyal customers that have been with Vip from the very beginning. The intention was to discover their unfulfilled wishes in order to surprise them and make some of those wishes come true.

However, something unpredictable happened. To the question “what would they wish for” a large number of people answered that “they don’t have any particular wishes”.

These humble people and their suppressed, forgotten wishes gave the creative inspiration to reward them in an unexpected, entertaining, and emotional way.