With a total of 130 entries in nine categories, SoMo Borac has established itself as one of the leading regional digital awards. Twenty members of the main jury and the pre-selection jury again this year assessed the best Facebook pages, digital campaigns, websites, mobile apps and works on all other digital platforms.
“Every year we grow more, as is evident from the number of entries – this year we had a record 130 entries! As in the entire digital world, things change rapidly, so some categories had less entries, and others were more popular. The largest number of entries came in the categories Digital mix and SoMo Content, which just goes to show what kind of trends are prevailing in the regional market,” said Ružica Vrdoljak Ličina from the organizing team of SoMo Borac.
This year’s finalists and winners are:
SoMo Face:
Degordian, Ožujsko beer – WINNER
Reklamnet, Noah Beach Club
iZone, Podravka
SoMust Have:
Executive Group, Carlsberg Serbia, Tuborg – WINNER
Marko Novaković, Client is always right
Agency Size, Njuškalo
SoMo Content:
BBDO Zagreb, Jamnica Sensation – WINNER
Imago Ogilvy, Telegram
Utorak i Cvoke, Kviki/Kvikifunpedia, Podravka
Digital mix:
Imago Ogilvy, Jana – WINNER
Executive Group, Fanta, The Coca-Cola Company
Pristop, Telekom Slovenije
Community manager of the year:
FCB Afirma Belgrade, Grand Kafa Gold, Atlantic Group – WINNER
Renderspace, Tom Tailor Lesce
Loud and Clear, Privredna banka Zagreb
Viral blockbuster:
Fabrika Sarajevo, Dubioza Kolektiv – WINNER
BBDO Zagreb, Croatian Tourist Board
Native bar, Allianz Hrvatska
SoMo tech:
Infinum, Croatian Post Bank – WINNER
Nova TV and Digitalist, Nova TV
BBDO Zagreb, Simpa
SoMoRitan:
No Ordinary Agency, #CrazyEnoughToChangeTheWorld – WINNER
Degordian, BBDO, Pragma Komunikacije, Scratch for a reason
McCann Beograd, Museum of Contemporary Art Belgrade
Digital of the year:
Maja Blumenšajn, Nova Tv, Nova TV – WINNER
Marija Obrenović, Comunis DDB, Bambi A.D.
Nemanja Đurić, Coca-Cola, Coca-Cola
Works of the finalists and winners will soon be available at www.somoborac.com, and you can also follow the latest news from the world of Digital at SoMo Borac Facebook page.
