By: Dina Dretvić
We are exposed to various marketing messages with a good idea, but only different, especially creative solutions are remembered, and have an impact on the target group.
For this reason, B1 Plakati OOH company has been encouraging creative agencies for eight consecutive year to create memorable messages for the simple medium of poster.
It was a challenge to pick the top ten finalists presented to visitors at the Weekend Media Festival from 20 to 23 September 2018.
It was not easy for WMF visitors either, because they had to choose the best three.
According to the choice of audience at the 11th WMF, the best creative solutions in the INdoor Kreativac 2018 competition are:
Winner of 2018: PIPI POSTCARDS
Agency: Imago Ogilvy reklamna agencija d.o.o.
Client: Dalmacija vino
- place: FIRE
Agency: Imago Ogilvy reklamna agencija
Client: Hrvatske šume
- place: MONEY AT THE REACH OF YOUR HAND
Agency: Bruketa&Žinić&Grey
Client: Addiko Bank d.d.
