By: Dina Dretvić
On Wednesday evening Cannes Lions announced Lions Award-winners in the categories: Creative Data Lions, Creative Strategy Lions, Direct Lions, Media Lions, PR Lions and Social & Influencer Lions.
In the Creative Data Lions, honouring the interplay of ideas and information, 429 entries were received, and 13 Lions were presented: 1 Grand Prix, 2 Gold, 4 Silver, and 6 Bronze.
The Grand Prix was awarded to ‘Go Back to Africa,’ for Black & Abroad, by FCB/Six Toronto. The work helped to reframe the way people think about Africa, by creating a platform that displaces the hate surrounding the racial slur “Go Back To Africa”.
In the launch year of the Creative Strategy Lions, which celebrate the idea behind the idea and how strategic planning can redefine a brand, 848 entries were received and 22 Lions awarded: 1 Grand Prix, 3 Gold, 7 Silver and 11 Bronze.
The Grand Prix went to ‘The E.V.A. Initiative’ for Volvo Cars, by Forsman & Bodefors, Gothenburg. The campaign aims to improve gender safety equality in cars and saw Volvo share research to help other automakers produce safer cars.
In the Direct Lions, celebrating targeted and response-driven creativity, 2,005 entries were received and 42 Lions awarded: 5 Gold, 12 Silver, and 24 Bronze.
The Grand Prix was presented to ‘The Whopper Detour’ for Burger King by FCB New York.
https://www.youtube.com/watch?v=qlOJXVnDqnc
In the Media Lions, which celebrate the creative implementation of ideas through the use of media, 2,196 entries were received and 65 Lions presented: 1 Grand Prix, 7 Gold, 20 Silver, 37 Bronze.
The Grand Prix was awarded to ‘Air Max Graffiti Stores,’ for Nike, by AKQA, São Paulo.
In the PR Lions, which celebrate the craft of strategic and creative communication, 1,857 entries were received and 55 Lions awarded: 1 Grand Prix, 6 Gold, 22 Silver and 26 Bronze.
The Grand Prix was presented to ‘The Tampon Book: A Book Against Tax Discrimination’ for The Female Company, by Scholz & Friends Berlin.
In the Social & Influencer Lions, which honour creative social thinking and strategic influencer marketing solutions, 1,519 entries were received and 47 Lions awarded: 1 Grand Prix, 7 Gold, 14, Silver and 25 Bronze.
‘Keeping Fortnite Fresh’ for Wendy’s by VMLY&R Kansas City, was honoured with the highest Grand Prix accolade. The work saw the fast-food chain going after fictional rivals on Fortnite, which highlighted the fact they use fresh beef.
