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    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

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    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

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    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

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    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

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    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

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    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home Featured

These were the winners on day three of The Cannes Lions Festival

Nike grabs one more Grand Prix on the third night of Cannes Lions

20/06/2019
in Featured, News
2 min read
CANNES, FRANCE - JUNE 18: speak on stage at the Cannes Lions 2019 : Day Two on June 18, 2019 in Cannes, France. (Photo by Richard Bord/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 18: speak on stage at the Cannes Lions 2019 : Day Two on June 18, 2019 in Cannes, France. (Photo by Richard Bord/Getty Images for Cannes Lions)

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Dina Dretvić

On Wednesday evening Cannes Lions announced Lions Award-winners in the categories: Creative Data Lions, Creative Strategy Lions, Direct Lions, Media Lions, PR Lions and Social & Influencer Lions.

In the Creative Data Lions, honouring the interplay of ideas and information, 429 entries were received, and 13 Lions were presented: 1 Grand Prix, 2 Gold, 4 Silver, and 6 Bronze.

The Grand Prix was awarded to ‘Go Back to Africa,’ for Black & Abroad, by FCB/Six Toronto. The work helped to reframe the way people think about Africa, by creating a platform that displaces the hate surrounding the racial slur “Go Back To Africa”.

In the launch year of the Creative Strategy Lions, which celebrate the idea behind the idea and how strategic planning can redefine a brand, 848 entries were received and 22 Lions awarded: 1 Grand Prix, 3 Gold, 7 Silver and 11 Bronze.

The Grand Prix went to ‘The E.V.A. Initiative’ for Volvo Cars, by Forsman & Bodefors, Gothenburg. The campaign aims to improve gender safety equality in cars and saw Volvo share research to help other automakers produce safer cars.

In the Direct Lions, celebrating targeted and response-driven creativity, 2,005 entries were received and 42 Lions awarded: 5 Gold, 12 Silver, and 24 Bronze.

The Grand Prix was presented to ‘The Whopper Detour’ for Burger King by FCB New York.

In the Media Lions, which celebrate the creative implementation of ideas through the use of media, 2,196 entries were received and 65 Lions presented: 1 Grand Prix, 7 Gold, 20 Silver, 37 Bronze.

The Grand Prix was awarded to ‘Air Max Graffiti Stores,’ for Nike, by AKQA, São Paulo.

In the PR Lions, which celebrate the craft of strategic and creative communication, 1,857 entries were received and 55 Lions awarded: 1 Grand Prix, 6 Gold, 22 Silver and 26 Bronze.

The Grand Prix was presented to ‘The Tampon Book: A Book Against Tax Discrimination’ for The Female Company, by Scholz & Friends Berlin.

In the Social & Influencer Lions, which honour creative social thinking and strategic influencer marketing solutions, 1,519 entries were received and 47 Lions awarded: 1 Grand Prix, 7 Gold, 14, Silver and 25 Bronze.

‘Keeping Fortnite Fresh’ for Wendy’s by VMLY&R Kansas City, was honoured with the highest Grand Prix accolade. The work saw the fast-food chain going after fictional rivals on Fortnite, which highlighted the fact they use fresh beef.

Tags: Cannes LionsFestivals
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