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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

Winners of Craft and Entertainment Tracks announced at Cannes Lions

Wieden+Kennedy and Nike pick up their second Grand Prix at the festival!

19/06/2019
in Featured, News
3 min read
CANNES, FRANCE - JUNE 18: speak on stage at the Cannes Lions 2019 : Day Two on June 18, 2019 in Cannes, France. (Photo by Richard Bord/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 18: speak on stage at the Cannes Lions 2019 : Day Two on June 18, 2019 in Cannes, France. (Photo by Richard Bord/Getty Images for Cannes Lions)

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Dina Dretvić

Day two of the 66th Cannes Lions International Festival of Creativity honoured the winners of the Craft Track, focusing on the artistry, skill, talent and flair required to deliver beautifully executed ideas with the power to cut through and bring the creative idea to life. No wonder then that Croatia’s Studio Sonda was among the winners, and they achieved that in a category that saw 1,697 entries!

The Awards Show also saw winners of the Entertainment Track, celebrating creativity that goes beyond branded communications to create authentic entertainment that engages consumers and impacts culture.

From 797 entries in the Digital Craft Lions, demonstrating technical artistry, 23 Lions were awarded: 1 Grand Prix, 4 Gold, 7 Silver and 11 Bronzes Lions

The Grand Prix was awarded to VIRTUE, Copenhagen for Carlings’ ‘adDRESS THE FUTURE’, whereby the multi-brand chain created a digital fashion collection to raise awareness of the environmental damage of fast fashion.

Celebrating on-screen artistry, Film Craft Lions saw a total of 1,924 entries, and the jury awarded 1 Grand Prix, 12 Gold, 24 Silver and 41 Bronze Lions.

Final Cut, New York picked up the Grand Prix for ‘The Truth Is Worth It’ campaign for The New York Times which aims to show that original, independent journalism requires resources, time and commitment, and that subscribing to The NY Times is crucial in that effort.

Celebrating creative artistry, 1,697 entries were submitted in Industry Craft Lions, with 1 Grand Prix, 6 Gold, 14 Silver and 20 Bronze Lions being awarded. The jury noted that much of the work was emotionally powerful using creative craft to present their messages.

The Grand Prix was presented to Momentum Worldwide, New York for Nike who transformed a church into a basketball facility called ‘Just Do It HQ at The Church’ for Chicago’s youth.

Entertainment Lions received 830 entries, 27 of which picked up a Lion – 1 Grand Prix, 3 Gold, 10 Silver and 13 Bronze Lions were awarded.

UM Studios, New York won the Grand Prix for Johnson & Johnson’s ‘5B’, a feature film showing how powerful nurses are.

Entertainment Lions for Music saw a total of 391 entries, and the jury awarded 14 Lions: 2 Grands Prix, 2 Gold, 3 Silver and 7 Bronze Lions.

Doomsday Entertainment, Los Angeles won the Music Content: Excellence in Music Video Grand Prix for ‘This Is America’ for Childish Gambino which looked at the representation of black people in America and the prejudices they faced. The second Grand Prix in this category awarded for Community: Fan Engagement/Community Building, was awarded to AKQA São Paulo, the first Entertainment Lion for Music Grand Prix for Brazil, for ‘Bluesman’ by Brazilian rapper Baco Exu Do Blues, aiming to unify audiences in the quest for equality and peace.

Entertainment Lions for Sport, which launched this year to celebrate creativity that taps into fan culture and leverages the power of sports and eSports in connecting people to brands, received 702 entries, with a total of 29 Lions awarded: 1 Grand Prix, 4 Gold, 10 Silver and 14 Bronze Lions.

The first ever Grand Prix has been awarded to Wieden+Kennedy Portland for Nike’s ‘Nike Dream Crazy’, which leverages the power of sport to move the world forward.

This is the second Grand Prix they’ve won at Cannes, having earlier won in the Outdoor Lions Billboards category.

Cannes Lions Festival of Creativity is currently taking place in Cannes until 21 June. For those unable to attend, the Festival Digital Pass, provides a mix of live and on-demand content from the Festival, including a live stream each day of the awards.

 

Tags: Cannes LionsMomentum WorldwideNikeUM StudiosWieden+Kennedy
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