Drugi jezik na kojem je dostupan ovaj članak: Bosnian
This year the love story of the storks Malena and Klepetan will not remain only in the small yard in Slavonia, but thanks to Klepetan’s real feathers, it will fly all over Croatia.
Every year Klepetan sheds a few feathers, which Mr. Vokić picks up from the storks’ nest and stores them as a memento. These feathers have now been turned into quills which give everyone the opportunity to send their love. The first letters of love were written by children from primary schools in Brodski Varoš, where Malena and Klepetan made their nest in one of the yards of this small place. The letters were packed into specially designed boxes, which were then sent together with the quill to addresses around Croatia. The recipient will keep the letter, and will forward the box with the quill and a new letter to a new address.
Perhaps one of these boxes will reach you as well, but if not, you can still write your love letter at www.vodasporukom.com, and a calligrapher will rewrite it using Klepetan’s real feather and send it to the proper address.
Jana thus gives us the opportunity to send our love into the world and make it just a little more beautiful. You just need to think of someone who needs love and, as the slogan of the campaign says, let your heart write…
“I would quote a neat verse that says ‘from the top of the hill every path leads downhill’, and thus explain the situation in which we found ourselves after winning the Cannes Lion, Golden Drum, Eurobest, Epica and all the other awards, and we had to devise a sequel to the campaign. But then you realize that the only one to compete with is yourself, so we decided to outdo ourselves and make something even better than last year’s campaign. I strongly believe that we have succeeded in that,” said Igor Mladinović, chief creative officer at Imago Ogilvy.
Darko Bosnar, Imago’s Innovation Director, added that the new campaign engages consumers at a higher level than last year, and, instead of merely being passive observers, it gives them the opportunity to get even closer to the story and to take part in it.
“Why should you just observe love, when that same love can inspire and even encourage you to start spreading love as well? At a time when the internet generation has almost completely given up on writing by hand, with this campaign we wanted to encourage people to translate their love into written word – the old-fashioned way. And what can be more powerful than the sincere love written by Klepetan’s quill? Who knows where the love will be carried by the Feather of love.”