Wiko Mobile, the French smartphone manufacturing company, is Grey’s new regional client. Wiko mobile phones are available in 30 countries and its popularity continues to increase worldwide: this year the company expanded its business in the Adriatic Region, in particular in Croatia, Serbia and Slovenia. Grey Adriatics, with offices in Zagreb, Belgrade and Ljubljana, will be responsible for the digital and PR activities for the company in these three countries.
The company sought strategic and creative solutions to digital and PR activities for the brand positioning in these markets. “What stands out are audience –oriented innovative digital solutions for which the brand will be recognized in the region. Grey’s shift from mobile first to mobile only way of thinking will help achieve the objectives set for the business period to come”, said Nikola Bubanj, Grey Adriatics CEO.
Wiko Mobile holds an 18% market share in France and it’s among the top 3 brands in Portugal and Italy in terms of total sales, mobile operators excluded. Wiko Mobile smartphones are distinguished by their unique and cool design, innovative technology and reasonable prices.
Grey Zagreb has recently brought in Veljko Golubović, one of the most awarded creative executives in the region and winner of eight Cannes Lions to its creative team. Grey Zagreb has created a hub of services that is inspired by results and measurable performances and corresponds to all clients’ requirements. In addition to strategic planning and digital campaigns and with new human resource acquisitions, Grey expands its business to other digital solutions: digital product development, e-commerce technology, web development, social and content strategy, analytics and optimization.
