Macedonian agency Eden na Eden decided to have some fun with the promotion of the Suede Bow sneakers of the famous sport apparel brand Puma, and in that spirit they took to the streets of Skopje, giving the statues in the city the signature Puma Suede “bow” around the ankles, and the leaflet that communicated a limited time offer at a discounted price for these shoes.
Commenting on the action, Eden na Eden said “Everyone wants to have the Suede Bow, even the bull in the city center.” To additionally spice up the action, they placed one Golden Ticket in a randomly picked Suede Bow box, so that the lucky girl who gets it will have lifelong 50% discount on the Puma brand.
This action is part of a wider campaign that Eden na Eden did for Suede Bow, which also includes OOH and digital components.
Project team
Agency: Eden na Eden, Skopje, Macedonia
Client: Sport M
Creative Director: Zarko Dimitrioski
Art Director: Marija Najdenoska, Ilija Dimkoski
Production chief: Gjorgji Dzambazov
