On July 9, the Award Ceremony of the winners of one of the largest creative events in Europe – International Advertising Festival White Square, which this year was the first time held online and performed on the international stage under the slogan Time to Win! This year, 937 entries from participants from 31 countries competed for festival awards in Creativity, Branding, Creative Effectiveness, Marketing, Media, Digital and Change for Good categories. Jury discussions were held in the format of live conferences with participation of highly recognized and awarded creative directors of the leading agencies from around the world. Watch White Square 2020 Award Ceremony here.
Alena Ustinovich, Chairman of Board of Association of Communication and Marketing Agencies of Belarus, producer of White Square festival, noted: « For communications industry, this year has been a real challenge in every country around the world, a challenge for each of us and for our teams. Today, as never before, our industry needs a fresh breath, a portion of inspiration and a bit of creative adventurism, which we ourselves usually carry to all spheres of the economy, culture and society as a whole, thanks to Advertising Festivals in general and White Square in particular. I am glad that almost one thousand entries that took part in the festival reflected strong nature of our industry, which is committed and able to win».
Creative agency of the festival, which received the biggest number of awards is BBDO Moscow, Russia.
The entry Kak tebe takoe, Elon Musk? from the Russian agency Ruport won the GRAND-PRIX.
Click here to see all the winners.
