The festive season is the time, when we all hope Santa Claus will bring us the best gift for Christmas. Not only what we wish for, but also what we need. The campaign thus gives an insight into the background of how the jolly guy and his team seek for the answer to the question of what a good gift is.
Even though Santa doesn’t have the answer to it, Telekom Slovenije always does. The integrated campaign comprises a wide range of channels, including TV commercials which show playful relationship between David the Gnome and Santa, and integrated web communication approach. Key, but simple message of the campaign is where gifts are good, all is good. And this time, gifts really are good.
Campaign elements: TV ads, internet ads, OOH, print, radio
Client representatives: Mojca Avšič, Mojca Pogačnik, Eva Winkler, Mateja Grabar Premelč
Project Director: Melita Božič
Agency Project Manager: Mojca Mačkovšek Danev
Content Marketing Lead: Tina Šubic Konda
Assistant Project Manager: Žana Žalar
Creative Director: Drago Mlakar
Copywriters: Drago Mlakar, Žan Žveplan, Sara Mekinc and Maša Stanić
Art Director and designer: Rok Flego
Designers: Aleksandra Prus, Niko Matko, Aleš Krdžić
Photographer: Primož Korošec
Production house: Nora
Director: Nejc Pohar
Postproduction: Art Rebel 9
Media agency: Pristop Media
Media planner: Tamma Žbontar
Campaign duration: November and December 2018
Author: Pristop
Client: Telekom Slovenije
