“Customers want to know where their apples come from, where green salad, hot peppers, cherry tomatoes, blackberries, blueberries, currants and all the other fresh foods they buy in our supermarkets come from. We continually provide an answer to this question through the campaign of introducing family farms that exclusively produce our fresh fruit and vegetables for our supermarkets. We build trustful relationships with our customers as well as with our partners. It is also the basis of quality that consumers have recognized and why they choose us repeatedly when they buy for themselves and their family,” said Ana Tiljak, marketing manager of Maxi’s supermarket commenting on the new campaign launched in collaboration with the agency McCann Belgrade.
“The MAXI market campaign was launched last year by introducing family farms Gobeljić, Matić and Blanuša. The big challenge, but also the incentive for the agency, was to build trust with consumers and change their habits in order to encourage them that when they seek fresh fruit and vegetables to turn their attention to the MAXI produce market, where they can find quality home-made local foods that respect strict standards of quality and health care,” added Slavko Markovic, Group Account Director, McCann Belgrade.
https://www.youtube.com/watch?v=C9aXhQ4VDP8
CREDITS:
Creative Director: Jana Savić Rastovac
Strategic planner: Vera Aćimović
Copywriter: Miloš Paunović
Design: Lidija Milovanović, Mirjana Popović, Dejan Blagojević
Account team: Slavko Marković, Igor Petrović, Aleksandra Bradić
