Vip NOW is a service that allows watching television and movie content and listening to the most popular radio stations on a variety of devices, anytime, anywhere, live, recorded or on demand. Bruketa&Žinić&Grey agency had the task of communicating this service that enables its users to watch more than 3500 titles of the most popular films and series, and to do so they decided to emphasize one of the basic benefits of the service.
Namely, with Vip NOW, you can watch your favorite shows before anyone else, but what if the benefit becomes backfires, and lands you in some trouble with your significant other or watch buddy? Check out the results in the videos below:
“The fact is that on demand services have completely changed the viewing habits. In the past, families gathered once a week in front of the TV to watch their favorite series together. Content was consumed slowly and gradually, but now this content is available immediately. The inspiration for this campaign came from some real life situation of today, and all of us have found ourselves in such a situation at least once. When a new episode of our favorite shows comes out, we have to see it at once, but sometimes we forget that the act of watching an episode without your ‘watc buddy’ is sometimes equal, if not worse, to cheating. It was important for us to use the TV spot to show the ever more important need in our lives in an interesting and humorous way – and that is to watch your favorite movies and series anytime, anywhere. The best would be immediately, even if sometimes it could get us into trouble,” commented Lordan Kondić, Marketing Director at Vipnet.
