Photo: Lazar Džamić
Leading experts for content and digital marketing in our region, Lazar Džamić and Nenad Senić, will be speakers at the first content and digital marketing conference in Serbia – CONTENT EXPERIENCE. Lazar Džamić will reveal to participants how Google finally explained what is “content” and how content demystifies marketing, while Nenad Senić will present 10 features of efficient content.
How valuable the experience of these two professionals is for all participants of the forthcoming Content Experience is evident from their resumes.
Until recently Lazar Džamić was head of the brand strategy team at Google’s creative think-tank ZOO in London. His personal mission is to convert light into heat – a wealth of information in Google’s universe into emotional territories for big ideas. Director of strategic planning in several London creative agencies and one of the first digital strategists in the UK. He is also the author of several books, including the “Flower Shop in the House of Flowers” – a personal analysis of the success of the comic book Alan Ford in the former Yugoslavia.
Nenad Senić is the chief editor in the leading Slovenian agency for content marketing PM. In the last few years he has created and edited a number of award-winning business publications and digital media, and has cooperated with many small and large brands. So far, he has held lectures on content marketing in the United States, Australia, Poland and Turkey and of course in Slovenia. He was also a member of the juries at award shows in the US, the UK, and has created the Slovenian awards for content marketing. Since July 2011, he is the European editor of the magazine Chief Content Officer, issued by Pulizzi’s Content Marketing Institute.
