The SMS FOTRU project, developed by Futura DDB and OnkoMan, was named the overall champion of the WEBSI 2026 competition. At the ceremony held on 10 September at the Festival Hall in Ljubljana, DROM agency received the title of Digital Agency of the Year, while Atlantic Grupa was named Client of the Year.
A total of 37 WEBSI awards were presented among 186 submitted projects. Ana Ribar, Digital Strategist at Futura DDB, was named Digital Professional of the Year. Daniel Mishkovski, Natalija Govekar, Filip Kustec and Lara Oblak from ENKI, the winners of the Argeta Challenge, received the title of Young Digital Professionals 2026.
In addition to the overall champion title, SMS FOTRU won first place in the Socially Responsible Projects and Public and Non-Governmental Organisations categories. Mekathon, created by Futura DDB and McDonald’s Slovenia, was named the best digital campaign, while the Kje je gorivo? project by Huggable.be took first place in the Data Usage category.
Two awards were presented in the Best User Experience category. The winners were Ker mi je 8. MARec by Herman & partnerji for its client SPAR Slovenia and Jub – tvoja barva, created by AV Studio and JUB.
The Best Content category also had two winners. The awards went to the Prispevajkretnjo.si project by Povem and Mastercard Slovenia and the Na sledi navdiha project, created by Pristop, Renderspace, NuFrame, EscapeBox and the Municipality of Ajdovščina.
Na sledi navdiha also shared the award for Best Design with Barcaffè Praznični pogovori ob kavi, developed by Agencija 101 and Atlantic Grupa. The same agency-client team took first place in the Digital Tools category with Barcaffè Odpri srce, which was also named the best project in the Artificial Intelligence category.
Other first-place projects included LIDL – Vse imam – Fashion Week and Pop-up in the Events and Leisure category, Cockta – Iz česa je tvoja zgodba? among Global Digital Projects, Lidl Slovenia TikTok in the Retailers category and TikTok Ljubljana Airport in Tourism. All four projects were connected to DROM agency, which ended the evening with the title of Digital Agency of the Year.
First-place awards also went to SPAR x Joker Out in the Video category, Vsi za Pečjakov burek in the Influencers category, Takšno je življenje na TikToku among media projects, Zaprti profili in the Health category and Prispevajkretnjo.si in the Financial Sector and Content Marketing categories.
The awards ceremony was preceded by a full-day conference programme under the slogan For Digital Creators. The lectures and discussions covered the state of Slovenian online sales and digital advertising, the changes artificial intelligence is bringing to marketing and communications, TikTok strategies for highly regulated brands, the use of data and the importance of local relevance, as well as long-term brand building in a performance-focused environment.
The programme also raised questions about the changing role of influencers, the everyday application of artificial intelligence and the relationship between media, disinformation and technology. The closing lecture focused on the My Voice, My Choice initiative and content whose value is measured by the audience’s willingness to share it with others.
