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  • Vijesti

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    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

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  • Tema sedmice
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    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

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    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

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    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

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    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

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    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

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We bring an exclusive premiere of Konzum BiH’s new image TVC

The fourth edition of the „Good Day, Every Day“ campaign is rolling out on TV channels across Bosnia and Herzegovina tomorrow (Thursday, December 6)

05/12/2018
in News
2 min read
We bring an exclusive premiere of Konzum BiH's new image TVC

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

About a month ago, we had the opportunity to attend the shooting of the first frames of the fourth edition of Konzum’s „Good Day, Every Day“ campaign, and today we have the opportunity to present to you the new spot from the creative kitchen of Communis Sarajevo.

The fourth installment in this episodic image campaign features another big name in the cast, and will start rolling on small screens throughout Bosnia and Herzegovina on Thursday, December 6, but our readers have the chance to see the finished product already today.

A curiosity of this campaign is the fact that it’s ambassadors are two actors who have never before had this kind of collaboration with a brand or a company, and yet they are not debutants in front of the camera. Konzum and their agency Communis managed to get two big names of BiH cinematography in their campaign – Jasna Diklić and Admir Glamočak.

We’re used to seeing this duo in some of the best projects of BH cinema, and are quite familiar with their specific humor and recognizable charm, which helps to immediately recognize the characters they play, local neighbours like the ones everyone of us has in their own appartment block.

The wider campaign is the result of long-standing collaboration between the Communis Sarajevo and Konzum Bosnia and Herzegovina, and according to announcements there are already plans to record new „episodes“ of the campaign.

„After a year of successful cooperation with our actress Jasna Diklić and excellent comments from our customers, we decided to extend the cast and we are very happy that our team was joined by the great Admir Glamočak. The main tagline of the fourth wave of the campaign is ‘Konzum’s action is the best reaction to costs’. Tomorrow we will start broadcasting the new TV spot, and I can say that the team who worked on this project is eagerly awaiting the first reactions. We are very happy that Media Marketing readers will have the opportunity to be the first to watch our new TV spot,“ said Haris Arnautović, Marketing Manager at Konzum BiH.

The campaign script is signed by Communis’ copywriter Hamdija Pašić. The ad was directed by another famous name in BiH showbiz, Elmir Jukić, while the production was supported by Pro.ba.

Also check out the blooper video below, and make sure to check out our report from the filming to see what the stars of the campaign had to say about this collaboration.

Tags: Communis SarajevoKonzumKonzum BiH
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