WARC has announced that its monthly print magazine Admap will change format, becoming a monthly online report available on WARC.com.
Admap will live on the WARC website, with a fresh batch of content every month focusing on the latest research and best practice on key topics in marketing communications. The change will involve new formats, including a summary deck for each issue and audio or webinar content.
Admap’s move from a print magazine to an electronic format means it will remain a key element of WARC’s online service. The change will come into effect from October 2018.
The last print edition of Admap will be published in early September. The editorial theme is Capturing Attention in the Attention Deficit Economy.
David Tiltman, Head of Content, WARC, comments: “Admap’s content is already widely read by WARC subscribers. This change in format is about turning Admap into a flagship WARC report every month, and developing new ways to communicate the research findings and best practice guidance to our audience.”
The new-look Admap, which will be themed around a different topic every month, will be available to current Admap print and WARC.com subscribers.
