The WARC Media 100 list, an independent global benchmark for the most awarded campaigns and companies in media, has been released.
This annual ranking compiles results from the most significant global and regional media awards from 2024. The awards tracked were determined in collaboration with the WARC Rankings Advisory Board and a global survey of industry experts.
Anna Hamill, Senior Editor at WARC Creative:
“The WARC Media 100 is the annual global ranking of the most awarded campaigns and companies in media. As the industry’s global standard, it showcases the best use of media and its impact on campaign success.”
Three Key Themes of This Year’s Ranking
- Overcoming Fragmentation with Distinctive Brand Elements
Brands like CeraVe, Barbie, and Sprite leveraged their distinctive visual elements (colors, characters, and meme content) to create a consistent presence across multiple platforms, enabling them to expand and generate viral cultural moments. - The Power of Print Media
In a world saturated with digital content, campaigns like the L’Enfant Bleu children’s book and eBay’s partnership with Vogue demonstrated that print formats can still capture attention, especially among target audiences such as fashion enthusiasts and parents. - The Power of Utility in Media
The ranking highlighted how technology can address real-world issues. Examples include WhatsApp groups used in the Nosotras Women Connecting campaign for political change, QR codes in The Handshake Hunt campaign to drive sales, and pet collar data analysis to assess earthquake risks.
Top Media Campaign
“Welcome to the Group” – PHD Costa Rica for Nosotras Women Connecting
Agency: Mediaplus Munich; Network: Mindshare Worldwide; Independent Network: Serviceplan; Holding Company: WPP; Brand: Dove; Advertiser: Unilever; Country: United States.
This campaign, focused on women’s rights, convinced congress members to pass a menstrual justice law using public media, PR events, social media, and WhatsApp groups.
Alan Vainrub, CEO for Central America, PHD:
“Being ranked #1 on the WARC Media 100 is the highest recognition we could hope for. This confirms the power of media in driving social change.”
Top-Ranked Agencies and Networks
- #1 Agency: Mediaplus, Munich
- #1 Network: Mindshare Worldwide
- #1 Independent Network: Serviceplan
- #1 Holding Company: WPP
Mediaplus Munich takes the top spot after ranking third last year, while Mindshare Worldwide leads among networks, and WPP remains the dominant holding company.
Max Schöngen, Global Creative Director at Mediaplus:
“This incredible achievement is the result of passion, bold ideas, and the dedication of our teams, partners, and clients.”
Top Brand and Advertiser
- #1 Brand: Dove
- #1 Advertiser: Unilever
Dove retains the top position with campaigns like #BlackHairIsProfessional, #TurnYourBack, Cost of Beauty, and #KeepHerConfident.
Marcela Melero, Head of Growth at Dove:
“Dove doesn’t just create award-winning campaigns; it continuously shapes culture and inspires global conversations.”
Unilever remains the most successful advertiser for the sixth consecutive year, with The Coca-Cola Company and PepsiCo taking second and third place, respectively.
#1 Country in Media: United States
The U.S. holds the top position with 19 campaigns in the top 100. The United Kingdom remains second, India third, while Vietnam, China, Brazil, and Turkey entered the top 10 for the first time.
