WARC has released the results of Europe’s ‘Best of the Best’, a report showcasing the region’s top campaigns and best all-round performing European agencies and brands across creativity, effectiveness and media excellence based on the results of this year’s WARC Rankings.
WARC Rankings, successor to the Gunn Report and WARC 100, tracks the results of the most prestigious and rigorous creative, effectiveness and media award shows in the world, as determined by the industry, to provide a global and independent benchmark of marketing success.
LOLA MullenLowe Madrid topped the agency list in Europe for its work with Burger King in Scary Clown Night. Burger King came first in the Europe brands rankings, and its owner, Restaurants Brands International, is the top advertiser in Europe.
McCann Worldgroup ranks #1 for agency networks in Europe, ahead of Publicis Worldwide in second.
You can find a summary report of Europe’s best of the best campaigns and companies here, while the full reports are available to WARC subscribers at https://www.warc.com/ranking
