WARC has launched the WARC Media Awards 2018, a comprehensive global competition rewarding communications planning which has made a positive impact on business results for brands around the world.
Now in its third year, the WARC Media Awards has four categories, each with its own high-calibre judging panel and set of Special Awards.
Effective Use of Partnerships & Sponsorships category looks for how collaborations with third parties, including native advertising and sponsorships, have helped brands meet business goals. Returning to chair this category for a second year is Jerry Daykin, Head of Global Digital Media Partnerships, Diageo.
Best Use of Data category, recognising the role of data in an effective communications strategy, will once again be chaired by Nicole Kane, Director, Global Media, McDonald’s Corporation.
Effective Channel Integration category is a search for how sophisticated communications architecture helped boost campaign effectiveness. Laurent Aliphat, Head of Media, Renault, will lead this jury.
Effective Use of Tech category will reward communications that have effectively used or combined emerging platforms or technology in the media mix. Andres Polo, Vice President, Digital Marketing, Visa, Latin America and the Caribbean will chair the jury panel.
The WARC Media awards are free to enter and are discipline-neutral and channel-agnostic. Papers are submitted as effectiveness case studies and can be entered by media agencies, creative agencies, media owners, digital agencies and data specialists from all over the world.
Gold, Silver and Bronze status will be awarded to the highest-scoring cases across the four categories and a $40,000 prize fund will be shared between the winners of the Grands Prix and Special Awards in each category, recognising specific areas of excellence.
The deadline for entries is 19 September 2018. Further details on the WARC Media Awards can be found here.
