Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Photo: Charlie Chappell
WARC, the global marketing intelligence service, has today launched the WARC Media Awards 2017, an international competition rewarding communications planning which has made a positive impact on business results for brands around the world.
The awards will examine the insight, strategy and analytics that power effective media investment. Entries can be submitted into four categories: Effective Channel Integration, Effective Use of Tech, Effective Use of Partnerships and Sponsorships, and Effective Use of Data.
The WARC Media Awards are free to enter and papers submitted as effectiveness case studies are welcomed from any territory or discipline.
Gold, Silver and Bronze status will be awarded to the highest-scoring cases across the four categories and a $40,000 prize fund will be shared between the winners of the Grands Prix and Special Awards.
Three of the four jury chairs have been appointed:
Charlie Chappell, Head of Global Integrated Media at The Hershey Company, will be chair of Effective Channel Integration judging panel. Jerry Daykin, Head of Global Digital Media Partnerships, Diageo will lead the Effective Use of Partnerships & Sponsorships jury. Nicole Kane, Director, Global Media, McDonald’s Corporation will chair the Best Use of Data category.
Photo: Jerry Daykin and Nicole Kane
The jury chair of the Effective Use of Tech category as well as the full judging panels will be announced shortly.
The deadline for entries is 19 September 2017. Further details can be found here.