WARC, the global authority on advertising and media effectiveness, has named the jury panel of the Effective Channel Integration category for its Media Awards 2017, an international competition that rewards pioneering communications planning which has made a positive impact on business results for brands around the world.
The Effective Channel Integration jury will look for how sophisticated communications architecture helped boost campaign effectiveness.
The jury, made up of senior industry executives from both the client-side and agency-side, will be chaired by Charlie Chappell, Senior Director, Global Integrated Media of The Hershey Company where he leads the transformation of Hershey’s approach to modern media.
You can see the list and full biographies of the Channel Integration category judges here.
The WARC Media Awards are free to enter and papers submitted as effectiveness case studies are welcomed from any territory and communications discipline.
The closing date for entries is 19 September 2017. More information and details about how to enter can be found here.
