Campaigns for BT Sport, JetBlue, KFC, Snickers, M&M’s, Pampers and PlayStation are among the 20 campaigns that have been shortlisted for the WARC Awards’ Effective Social category – a search for marketing initiatives that link social strategy to business success.
A jury panel of 15 industry experts from both agency and client-side chaired by Elizabeth Windram, Director, Brand and Advertising, JetBlue Airways, has shortlisted campaigns covering a broad range of brands and categories from around the world – Australia, Brazil, Canada, China, Denmark, France, India, Indonesia, Japan, Malaysia, Middle East, Philippines, Singapore, Thailand, Turkey, United Kingdom, United States, Vietnam.
The shortlisted entries are:
- Crossing The Line · Fleggaard · UncleGrey · Denmark
- #HUNGEREPLY · Snickers · Mars · BBDO Japan · Japan
- Finding the Female Gaze in Fart Jokes · Gas-X · GSK · Weber Shandwick NY · United States
- Office Souvenirs · JetBlue · MullenLowe US · United States
- Little Tickets · JetBlue · MullenLowe US · MullenLowe Group · United States
- #InMyFamilyWeSay · Hépar · Nestlé Waters · Marcel · France
- Condom or Denim? · Durex Jeans · Reckitt Benckiser · Havas Worldwide India · India
- Time With Mum · Road Safety Commission · 303 MullenLowe · Australia
- Nudging people out of compassion fatigue and into action · UNICEF · Bohemia Group · Australia
- Full-heart support during Gaokao · McDonald’s · BBDO China · China
- Ole Ole Hour! · KFC · QSR Stores Sdn Bhd · Ensemble Worldwide, UM Malaysia · Malaysia
- Like my addiction · Addict’Aide · BETC · France
- Justice Bao and The Missing Travel Insurance · Singapore Tourism Board · TBWA\Singapore · Singapore
- Play Everything · PlayStation · Sony Interactive Entertainment Singapore · TBWA\Singapore · Indonesia, Malaysia, Philippines, Singapore, Thailand
- Positive · Pampers · Procter & Gamble · Leo Burnett Vietnam, Saatchi & Saatchi Vietnam, MSL Group Vietnam · Vietnam
- It’s not cricket, it’s the ashes · BT Sport · BT · AMVBBDO · United Kingdom
- GeoStories: How Instagram turned millennials onto geology · Geological Survey of Canada History Committee · McMillan · Canada
- For the sake of M&M’s, do not watch Game of Thrones! · M&M’s · Mars · ALMAP BBDO · Brazil
- Not another Tide ad. But probably, the dullest content in history for the least active kids in history · OMO · Unilever · FP7/DXB · Middle East
- Futbot · Beko · Arçelik · FP7/McCann Istanbul · Turkey
To see the shortlisted case studies in the Effective Social Strategy category, please view here
