For the first time in Serbia, the world’s biggest award for improved, new, changed, innovative products and customer satisfaction recognition “Voted Product of the Year” was awarded, and will enable the best products to be tagged in all IDEA, RODA and Mercator facilities.

This year, buyers in Serbia have had the opportunity to vote for products through a regional study conducted by Nielsen on a nationally representative consumer sample, on the domestic market, and in this way select the favorite brands that will get a seal of approval which helps make shopping decisions. The concept through which the products are selected exists in more than 40 most developed countries, and aims to provide consumers with advice on buying the latest products on the market, and award quality and innovation of producers.

“Mercator-S will mark selected products of the year in its stores. What our customers chose, based on their own experience and satisfaction, presents a shopping guide for us and all other consumers as well,” said Matija Protić, Mercator-S marketing director, and added that products that have been supported by Serbian consumers’ votes are already tagged in IDEA, Roda and Mercator stores.

Recognition “Voted Product of the Year” brings consumer loyalty to producers of winning products, as a reward for their effort and investment in the development of innovative and high-quality consumer products.

Check out the gallery below to see which products consumers in Serbia have given this flattering acknowledgment.