Source: TheDrum
Volvo has launched a branded video as part of their fight against plastic pollution in oceans, in collaboration with Grey London and Sky Atlantic. “The Unseen Ocean” focuses on Tom Franklin, a primary school teacher who also runs City Kids Surfing, a programme that teaches children to swim and surf, and educates them about the environment.
The campaign supports Volvo Cars’ sustainability programme, which is one of the most ambitious in the automotive sector. Earlier this year, the firm announced that by 2025 it aims for at least 25% of the plastics used in every newly launched Volvo car to be made from recycled material.
It has also committed to removing single-use plastics from its offices and events across the globe by the end of 2019. In September, Volvo became the first and only car maker to endorse the G7 Ocean Plastics Charter, which commits governments to take concrete steps towards addressing the issue of ocean plastics pollution.
