Vladimir von Bergdorff, Managing Director of Foster + Svensson and Apothecary, won the People’s Choice award at the Creativepool Annual Awards 2026. He received the award in the Web category for the Apothecary Brand Design Refresh project.
The project encompasses the redesign of the digital and visual identity of the Apothecary online store. The new system connects the brand’s appearance, the structure of its digital platform, product presentation and user experience, with the aim of creating clearer and more consistent communication across different formats.
Rather than treating visual identity as a separate aesthetic element, the project establishes it as a foundation for the brand’s further development. The redesign was intended to preserve Apothecary’s existing character while enabling greater flexibility within the digital environment and its broad product portfolio.
Von Bergdorff thanked Creativepool, the jury and the creative community for the recognition and for supporting people, companies and agencies seeking to push the boundaries of their industries. He also emphasized the role of the media in increasing the visibility of innovative, creative, technological and business contributions, as well as the importance of presenting successful projects from Serbia within an international context.
“It is particularly meaningful to me that the award was given to a project developed through our work on the Apothecary brand and that this work was recognized among exceptional international projects and authors. Awards such as this are also valuable because they draw attention to the creative potential that exists beyond the world’s largest markets,” said Vladimir von Bergdorff.
The Apothecary Brand Design Refresh project was previously presented by the World Brand Design Society, which selected it as one of its featured projects.
The Creativepool Annual Awards encompass work by agencies, brands, production companies and independent creatives across different disciplines. In addition to awards presented by the professional jury, the competition presents a People’s Choice award in each category, decided by Creativepool’s professional community.
