Vladimir von Bergdorff, general director of the agency Foster + Svensson, is the only representative from Serbia nominated in two categories at the Creativepool Annual Awards 2026, an international award that recognizes achievements in marketing, branding, design and creative communications.
Von Bergdorff has been nominated in the Next Gen Leader 2026 category, which recognizes next-generation leaders in the creative industries. The second nomination refers to the project Brand Design Refresh for the drogerie Apothecary, which was recognized for its work in the field of brand identity development and improvement.
Creativepool is one of the most influential international networks of creative professionals, agencies, companies, brands and individuals in the fields of design, marketing, advertising and communications. Its annual awards bring together projects and professionals whose work participates in shaping the creative industry at the international level.
This year’s nominations place Vladimir von Bergdorff among professionals from some of the world’s best-known companies and agencies, including The Coca-Cola Company, Huge and BBDO.
At the same time, the project Brand Design Refresh for Apothecary was shortlisted among the nominated works alongside projects signed or represented by numerous global brands, organizations and agencies, including Tadao Ando – Dubai Museum of Art, Mercedes, Audi, Volvo, Nike, Adidas, Carlsberg, Hendrick’s Gin, PepsiCo, Pernod Ricard, Absolut, Aperol, Alpro, Tiffany & Co., Ericsson, Deutsche Telekom, W Hotels, Lloyds Banking Group, Amazon, Sky, BBC, Wired, Google, McCann Worldgroup, Dentsu, Publicis Groupe, Leo, VML, Ogilvy, Cheil, Bruketa& and Interbrand.
The two nominations relate both to creative leadership and to a strategic approach to brand development. For Foster + Svensson and Apothecary, they represent international recognition of work that sees marketing, branding and design as connected disciplines, focused on building long-term relationships between organizations and the people they address.
The agency’s work philosophy starts from understanding people and the market, a clear strategy and creative realization that seeks not only short-term attention, but relevance and trust built over time.
“Recognition is never the final goal of creative work. Its true value is reflected in the trust it builds, the relationships it strengthens and the lasting impact it creates for clients and the people they serve. It means a great deal to me that this recognition comes from an international community of creative professionals whose standards have shaped the global creative industry for years. Being nominated both in the Next Gen Leader category and for the Brand Design Refresh project for Apothecary is a great honor. These nominations are, above all, recognition of the people, partners and clients with whom I have had the privilege to work. I am grateful to Creativepool for this recognition, as well as to everyone who believes that thoughtful creativity, based on a clear strategy, can create long-term value,” said Vladimir von Bergdorff, general director of the agency Foster + Svensson.
The winners of the Creativepool Annual Awards 2026 will be announced in the first half of September.
