“When you do a campaign for a beer that differs from all the other beers on the market, then you want the communication to be atypical. That’s why we decided to reanimate an unjustifiably forgotten pop icon and create the content that people will gladly watch and share,” says Vanja Činić, senior copywriter at agency Bruketa&Žinić&Grey. After Višnja Pevec accepted the invitation, the agency recorded a TV ad and a music video (in the end of the article) with Višnja Pevec. The music video is broadcast via CMC and song is also aired by radio stations.
“They brought me back to life with the Crna Višnja song, but they also opened me the door to a whole new world. I am thrilled to have the opportunity to work with young and creative people like the author of the song Vanja Činić whose text touched my soul,” said Višnja Pevec, who hopes that with this song, after the hits like Ti si sve što meni treba and Neubrane ruže, she will return to the showbiz and the music repertoire of radio stations.
CREDITS:
Advertiser: HEINEKEN Hrvatska
Agency: Bruketa&Žinić&Grey
Marketing Director: Filip Rabuzin
Group Brand Manager: Andrea Mišura Žuvela
Brand Manager: Nina Gračanin
Junior Brand Manager: Tamara Podnar
Copywriter: Vanja Činić
Creative Directors: Siniša Waldinger and Ivo Payer
Project Director: Valentina Bugarin
Art Director: Tanja Pružek Šimpović
Executive Project Managers: Ana Krstić and Marko Zabrdac
Senior Designer: Tomislav Šestak
Junior copywriter: Valentina Mavretić
Production: Mint2
Director: Angel Apostolski
