It all started with a secret concert in Zagreb’s Klub, where the new single of Zagreb-based hip-hop band High5 was premiered. The pop-up concert was live streamed, with the help of Vipnet, enabling their fans from all over Croatia to attend the first live Instagram concert in Croatia. The campaign went a step further, however, so the music video for the new single High5 these days can be watched throughout Croatia thanks to direct streaming using NFC posters.
Posters equipped with NFC technology were installed in public places and Vip centers in Zagreb, Osijek, Split, Rijeka, Karlovac, Pula, Sisak and Slavonski Brod. As a leader in innovation in the telecommunications market, and especially oriented towards young people and their needs, Vipnet as part of its summer Vipme prepaid campaign offers its young users 10 times more megabytes for each charging of their account, under the motto There can’t be a shortage of megabytes this summer.
The campaign has spilled from social media to all other media under the hashtag #nemadanema, and below you can see the music video for the new single Nema Da Nema.
CREDITS:
Client: Vipnet / Lordan Kondić (Marketing Director), Marija Jakeljić (Head of Brand and Marketing Communications Department), Vedran Hrgović (Campaign Coordinator), Željka Mojzeš (Campaign Specialist), Mila Perović (Digital Media Planning and Communications), Liliana Božić (Media Strategy Principal, Media Planning)
Agency: Bruketa&Žinić OM / Ivan Čepelak (Creative Director), Ivan Tanić (Head of Strategic Planning), Roberta Kranjec (Account Director), Nebojša Cvetković (Art Director), Tea Silvia Vlahović (Strategic Planner), Ivan Pavičić (Copywriter), Stipe Bačić (Digital Account Executive), Alen Lipuš (Designer), Radovan Radičević (Head of DTP), Danko Đurašin, Saša Rehtaček, Željka Tročak (DTP operators)
Featuring: Visokih pet
Primate (Production)
Degordian (Production)
Poster (Production)
OMD (Media agency)
Dora Šarić/Muzika.hr (Concert photos)
Domagoj Kunić (Poster photos)
