The number of video streaming subscribers worldwide overtook cable customers for the first time in 2018, according to The Motion Picture Association of America.
Its newly released data shows that subscriptions to online video services hit 613m last year, an increase of 27% on 2017. This was enough to leapfrog cable custom which dropped by 2% to 556m, according to the report.
Cable, however, remains the highest revenue video platform, seeing an increase of $6.2bn to $118bn in 2018 despite its decline in subscriptions.
Satellite TV brings in the next highest income, followed by streaming services like Netflix, Amazon Prime and Hulu.
Overall, the combined theatrical and home entertainment market grew to $96.8bn, a 9% increase over 2017 and a 25% rise in five years.
